A data strategy linked to your business strategy is critical to ROI from data investments.
A data strategy needs to sit at the heart of your business strategy. The data strategy ensures that your organisation truly thinks of and manages data as a strategic asset.
The data strategy outlines your organisation’s vision for managing data as an asset and leveraging data for competitive advantage. A 360º view of your customers, suppliers, competitors and operating environment enables you to plan and react ahead of time.
Having a data strategy, on the other hand, is key to delivering ROI from data programmes. For example, Parity Experts were able to save a global manufacturing company millions of pounds by defining a Strategic Knowledge Model and implementing Business Intelligence around that governed and trusted data model.
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